Under Armour SS17

Designed at Owen Jones & Partners with Meg Odell under the direction of Tess Donohoe

The Under Armour Spring/ Summer Lookbook was designed around the concept of intensity. The progression of the book flows from high intensity to low intensity and lays out which items provide the most benefit at the different levels of activity. We designed graphics to represent the changing intensity levels, which also referencing stats and infographics often found in sports and fitness tracking.